Managing brand equity (Record no. 18066)

MARC details
000 -LEADER
fixed length control field 00360nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230721s9999||||xx |||||||||||||| ||und||
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number N91 AAK
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Aaker, David A.
245 #0 - TITLE STATEMENT
Title Managing brand equity
Remainder of title : capitalizing on the value of a brand name
Statement of responsibility, etc Aaker, David A.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Free Press
Year of publication 1991
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Permanent Location Current Location Shelving location Date acquired Full call number Accession Number Koha item type
    Nalanda Library Nalanda Library Circulation Books   658.827 N91 AAK 16722 Books