Managing brand equity (Record no. 18066)
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000 -LEADER | |
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fixed length control field | 00360nam a2200121Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230721s9999||||xx |||||||||||||| ||und|| |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | N91 AAK |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Aaker, David A. |
245 #0 - TITLE STATEMENT | |
Title | Managing brand equity |
Remainder of title | : capitalizing on the value of a brand name |
Statement of responsibility, etc | Aaker, David A. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher | Free Press |
Year of publication | 1991 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Lost status | Damaged status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
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Nalanda Library | Nalanda Library | Circulation Books | 658.827 N91 AAK | 16722 | Books |