Advertising in new formats and media current research and implications for markete (Record no. 18739)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00390nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230727s9999||||xx |||||||||||||| ||und|| |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | T16 PEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Pelsmacker, Patrick De (Ed.) |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising in new formats and media current research and implications for markete |
| Statement of responsibility, etc | Pelsmacker, Patrick De (Ed.) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Emerald |
| Year of publication | 2016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Nalanda Library | Nalanda Library | Circulation Books | 659.1 T16 PEL | 13166 | Books |