Marketing management (Record no. 23511)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00326nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231011s9999||||xx |||||||||||||| ||und|| |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | T16 KOT K |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip and Keller, Kevin lane |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson |
| Year of publication | 2016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Nalanda Library | Nalanda Library | Reference | 899.00 | 658.8 T16 KOT K | 11737 | Reference Books |