Services marketing : people, technology, strategy Wirtz, Jochen and Lovelock, Christopher
Material type:
TextLanguage: English Publication details: Wold Scientific 2016Edition: 8th edDDC classification: - 658.8 T16 WIR.L
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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| 658.8 T16 KOT K Marketing management | 658.8 T16 MOU Worldwide casebook in marketing management | 658.8 T16 STE.G Accountable marketing : linking marketing actions to financial performance | 658.8 T16 WIR.L Services marketing : people, technology, strategy | 658.8 T18 HAS.D Social marketing : rebels with a cause | 658.8 T18 KIM Internal marketing : another approach to marketing for growth | 658.8 T18 ZEI.B Services marketing |
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