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Psychological foundations of marketing : the keys to consumer behavior Kimmel ,Allan J

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Material type: Text

TextLanguage: English Publication details: Routledge 2018Edition: 2nd edDDC classification:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Nalanda Library Circulation Books	658.80019 T18 KIM (Browse shelf(Opens below))	Available	18071
Books	Nalanda Library Circulation Books	658.80019 T18 KIM (Browse shelf(Opens below))	Available	18915
Books	Nalanda Library Circulation Books	658.80019 T18 KIM (Browse shelf(Opens below))	Available	18925

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Previous	658.8001 T02 HUN Foundations of marketing theory : toward a general theory of marketing	658.8001 T10 HUN Marketing theory : foundations, controvey, strategy, and resource-advantage theory	658.80019 T17 BRI Neuro design : neuromarketing insights to boost engagement and profitability	658.80019 T18 KIM Psychological foundations of marketing : the keys to consumer behavior	658.80019 T18 KIM Psychological foundations of marketing : the keys to consumer behavior	658.80019 T18 KIM Psychological foundations of marketing : the keys to consumer behavior	658.800285 T17 WAN Creativity and data marketing: a practical guide to data innovation	Next

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