Relationship marketing : exploring relational strategies in marketing Egan, John
Material type:
TextLanguage: English Publication details: Prentice Hall 2011Edition: 4th edDDC classification: - 658.812 T11 EGA
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| 658.812 N92 HAY Measuring customer satisfaction | 658.812 T01 SHE.P Customer relationship management : emerging concepts, tools, and applications | 658.812 T08 GUM Total relationship marketing | 658.812 T11 EGA Relationship marketing : exploring relational strategies in marketing | 658.812 T14 JAU.B Innovation management | 658.812 T15 BUT.M Customer relationship management : concepts and techniques | 658.812 T15 MOR.P Handbook on research in relationship marketing |
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