Customer relationship management : emerging concepts, tools, and applications Sheth, Jagdish (Ed.)
Material type:
TextLanguage: English Publication details: McGrawHill Education 2001DDC classification: - 658.812 T01 SHE.P
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| 658.802 T17 WIE.L Handbook of marketing decision models | 658.804 T14 BRE.C Business to business marketing | 658.812 N92 HAY Measuring customer satisfaction | 658.812 T01 SHE.P Customer relationship management : emerging concepts, tools, and applications | 658.812 T08 GUM Total relationship marketing | 658.812 T11 EGA Relationship marketing : exploring relational strategies in marketing | 658.812 T14 JAU.B Innovation management |
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