Global brand power : leveraging branding for long-term growth Kahn, Barbara E.
Material type: TextLanguage: English Publication details: Wharton Digital Press 2013DDC classification:- 658.827 T13 KAH
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658.827 N96 AAK Building strong brands | 658.827 N96 AAK Building strong brands | 658.827 N96 AAK Building strong brands | 658.827 T13 KAH Global brand power : leveraging branding for long-term growth | 658.827 T15 KEL.P Strategic brand management : building, measuring, and managing brand equity | 658.827 T15 KEL.P Strategic brand management : building, measuring, and managing brand equity | 658.827 T15 KEL.P Strategic brand management : building, measuring, and managing brand equity |
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