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Foundations of marketing theory : toward a general theory of marketing Hunt, Shelby D.

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Material type: Text

TextLanguage: English Publication details: M.E. Sharpe Inc. 2002DDC classification:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Nalanda Library Circulation Books	658.8001 T02 HUN (Browse shelf(Opens below))	Available		16343

Total holds: 0

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Previous	658.8 T18 KIM Internal marketing : another approach to marketing for growth	658.8 T18 ZEI.B Services marketing	658.8 T23 WIR Services Marketing: People, Technology, Strategy	658.8001 T02 HUN Foundations of marketing theory : toward a general theory of marketing	658.8001 T10 HUN Marketing theory : foundations, controvey, strategy, and resource-advantage theory	658.80019 T17 BRI Neuro design : neuromarketing insights to boost engagement and profitability	658.80019 T18 KIM Psychological foundations of marketing : the keys to consumer behavior	Next

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