Advertising management Batra, Rajeev ... [et al.]
Material type: TextLanguage: English Publication details: Pearson Education 2006Edition: 5th edDDC classification:- T06 BAT.M
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658.87202854678 T16 CHA.E Digital marketing : strategy, implementation and practice | 658.95 T11 LEW Organizational change | 659.1 N86 RIE T Positioning: the battle for your mind | 659.1 T06 BAT.M Advertising management | 659.1 T06 JET Advertising management | 659.1 T16 BAN Managing portfolio credit risk in banks | 659.1 T16 PEL Advertising in new formats and media current research and implications for markete |
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