Essentials of marketing research Babinm, Bary J. and Zickmund, William G.
Material type:
TextLanguage: English Publication details: Cengage Learning 2016Edition: 6th edDDC classification: - T16 BAB.Z
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| 658.83 T14 BRO Basic marketing research: customer insights and managerial action | 658.83 T14 BRO.S Marketing research : customer insights and managerial action | 658.83 T15 GRI Marketing analytics : a practical guide to improving consumer insights using data techniques | 658.83 T16 BAB.Z Essentials of marketing research | 658.83 T16 BEN. E Marketing metrics:the manager's guide to measuring marketing performance | 658.83 T16 BEN.F Marketing Metrics | 658.83 T16 BEN.F Marketing Metrics |
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