Managing brand equity Aaker, David A.
Material type: TextLanguage: English Publication details: Free Press 1991DDC classification:- 658.827 N91 AAK
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Reference Books | Nalanda Library Reference | Reference | 658.827 N91 AAK (Browse shelf(Opens below)) | Available | 16721 |
Total holds: 0
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658.812 T01 SHE. P Handbook of biomedical instrumentation | 658.812 T11 EGA Relationship marketing: Exploring relational strategies in marketing | 658.812 T15 BUJ. M Customer relationship management | 658.827 N91 AAK Managing brand equity | 658.827 N96 AAK Building strong brands | 658.827 N96 AAK Building strong brands | 658.827 T15 KELP Strategic brand management : building, measuring, and managing brand equity |
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