Lehmann, Donald R. and Winer, Russell S.  <br/><br/>
Product management  
Lehmann, Donald R. and Winer, Russell S.  
 - 4th ed.  
 -   Tata McGraw-Hill Education  2005 
<br/><br/><label>Dewey Class. No.: </label>658.8  / T05 LEH.W