Shimp, Terence A. and Andrews, J. Craig  <br/><br/>
Advertising promotion and other aspects of integrated marketing communications  
Shimp, Terence A. and Andrews, J. Craig  
 - 9th ed.  
 -   Cengage Learning  2013 
<br/><br/><label>Dewey Class. No.: </label>658.82  / T13 SHI.A