Prahalad, C.K. and Ramaswamy, Venkat  <br/><br/>
Future of competition   : co-creating unique value with custome  
Prahalad, C.K. and Ramaswamy, Venkat  
 -   Penguin  2004 
<br/><br/><label>Dewey Class. No.: </label>658.4  / T04 PRA.R