Baines, Paul <br/><br/>
Essentials of marketing 

 - New Delhi  Oxford University Press  2013 
 - 413p. 
<br/><br/><label>ISBN: </label>9780198734765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management
<br/><br/><label>Dewey Class. No.: </label>658  / T13 BAI.F