Bendle, Neil T; Farris, Paul W; Pfeifer, Philip E and Reibstein, David J <br/><br/>
Marketing metrics:the manager's guide to measuring marketing performance 

 - 3rd ed. 
 -  Pearson  2016 
<br/><br/><label>ISBN: </label>9789332578050 
<br/><br/><label>Dewey Class. No.: </label>658.83  / T16 BEN. E