000 00395nam a2200121Ia 4500
008 230721s9999||||xx |||||||||||||| ||und||
041 _aeng
082 _a658.4
_bT04 PRA.R
100 _a Prahalad, C.K. and Ramaswamy, Venkat
_910283
245 0 _a Future of competition
_b: co-creating unique value with custome
_c Prahalad, C.K. and Ramaswamy, Venkat
260 _b Penguin
_c2004
942 _cBK
999 _c17393
_d17393