| 000 | 00478nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 230721s9999||||xx |||||||||||||| ||und|| | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bT15 KEL.P |
||
| 100 | _a Keller, Kevin Lane, Parameswaran, Ambi M.G. and Jacob, Isaac | ||
| 245 | 0 |
_a Strategic brand management _b: building, measuring, and managing brand equity _c Keller, Kevin Lane, Parameswaran, Ambi M.G. and Jacob, Isaac |
|
| 250 | _a 4th ed. | ||
| 260 |
_b Pearson _c2015 |
||
| 942 | _cBK | ||
| 999 |
_c18006 _d18006 |
||