000 00301nam a2200121Ia 4500
008 230921s9999||||xx |||||||||||||| ||und||
041 _aeng
082 _a658.827
_bN91 AAK
100 _aAaker, David A.
245 0 _aManaging brand equity
_cAaker, David A.
260 _bFree Press
_c1991
942 _cBK
999 _c21717
_d21717