000			00445nam a2200145Ia 4500
008			231017s9999||||xx |||||||||||||| ||und||
020			_a9789332578050
041			_aeng
082			_a658.83 _bT16 BEN. E
100			_aBendle, Neil T; Farris, Paul W; Pfeifer, Philip E and Reibstein, David J
245		0	_aMarketing metrics:the manager's guide to measuring marketing performance
250			_a3rd ed.
260			_bPearson _c2016
942			_cBK
999			_c25526 _d25526