Advertising promotion and other aspects of integrated marketing communications
Shimp, Terence A. and Andrews, J. Craig
Advertising promotion and other aspects of integrated marketing communications Shimp, Terence A. and Andrews, J. Craig - 9th ed. - Cengage Learning 2013
658.82 / T13 SHI.A
Advertising promotion and other aspects of integrated marketing communications Shimp, Terence A. and Andrews, J. Craig - 9th ed. - Cengage Learning 2013
658.82 / T13 SHI.A