Advertising promotion and other aspects of integrated marketing communications (Record no. 11430)

MARC details
000 -LEADER
fixed length control field 00451nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230718s9999||||xx |||||||||||||| ||und||
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number T13 SHI.A
Classification number 658.82
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Shimp, Terence A. and Andrews, J. Craig
245 #0 - TITLE STATEMENT
Title Advertising promotion and other aspects of integrated marketing communications
Statement of responsibility, etc Shimp, Terence A. and Andrews, J. Craig
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Cengage Learning
Year of publication 2013
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Koha item type
    Nalanda Library Nalanda Library Circulation Books   725.00 658.82 T13 SHI.A 18498 Books