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Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, Parameswaran, Ambi M.G. and Jacob, Isaac

Strategic brand management : building, measuring, and managing brand equity Keller, Kevin Lane, Parameswaran, Ambi M.G. and Jacob, Isaac - 4th ed. - Pearson 2015

Dewey Class. No.: 658.827 / T15 KEL.P

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