Strategic brand management (Record no. 18006)

MARC details
000 -LEADER
fixed length control field 00478nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230721s9999||||xx |||||||||||||| ||und||
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number T15 KEL.P
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Keller, Kevin Lane, Parameswaran, Ambi M.G. and Jacob, Isaac
245 #0 - TITLE STATEMENT
Title Strategic brand management
Remainder of title : building, measuring, and managing brand equity
Statement of responsibility, etc Keller, Kevin Lane, Parameswaran, Ambi M.G. and Jacob, Isaac
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Pearson
Year of publication 2015
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Lost status Damaged status Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Koha item type Collection code
    Nalanda Library Nalanda Library Circulation Books   829.00 658.827 T15 KEL.P 16651 Books  
    Nalanda Library Nalanda Library Circulation Books   829.00 658.827 T15 KEL.P 16652 Books  
    Nalanda Library Nalanda Library Circulation Books   829.00 658.827 T15 KEL.P 16653 Books  
    Nalanda Library Nalanda Library Circulation Books   829.00 658.827 T15 KEL.P 16654 Books  
    Nalanda Library Nalanda Library Reference   829.00 658.827 T15 KELP 16649 Reference Books Reference
    Nalanda Library Nalanda Library Circulation Books   829.00 658.827 T15 KELP 16650 Books