Marketing metrics:the manager's guide to measuring marketing performance
Bendle, Neil T; Farris, Paul W; Pfeifer, Philip E and Reibstein, David J
Marketing metrics:the manager's guide to measuring marketing performance - 3rd ed. - Pearson 2016
9789332578050
658.83 / T16 BEN. E
Marketing metrics:the manager's guide to measuring marketing performance - 3rd ed. - Pearson 2016
9789332578050
658.83 / T16 BEN. E