Marketing metrics:the manager's guide to measuring marketing performance (Record no. 25526)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00445nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231017s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332578050 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | T16 BEN. E |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bendle, Neil T; Farris, Paul W; Pfeifer, Philip E and Reibstein, David J |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing metrics:the manager's guide to measuring marketing performance |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson |
| Year of publication | 2016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Nalanda Library | Nalanda Library | Reference | 550.00 | 658.83 T16 BEN. E | 15898 | Reference Books | |||
| Reference | Nalanda Library | Nalanda Library | Reference | 550.00 | 658.83 T16 BEN. E | 15899 | Reference Books | |||
| Reference | Nalanda Library | Nalanda Library | Reference | 550.00 | 658.83 T16 BEN. E | 15900 | Reference Books | |||
| Reference | Nalanda Library | Nalanda Library | Reference | 550.00 | 658.83 T16 BEN. E | 15901 | Reference Books | |||
| Nalanda Library | Nalanda Library | Circulation Books | 550.00 | 658.83 T16 BEN. E | 15902 | Books |