Customer relationship management : concepts and techniques Buttle, Francis and Maklan Stan
Material type:
TextLanguage: English Publication details: Routhledge 2015Edition: 3rd edDDC classification: - 658.812 T15 BUT.M
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| 658.812 T08 GUM Total relationship marketing | 658.812 T11 EGA Relationship marketing : exploring relational strategies in marketing | 658.812 T14 JAU.B Innovation management | 658.812 T15 BUT.M Customer relationship management : concepts and techniques | 658.812 T15 MOR.P Handbook on research in relationship marketing | 658.82 T13 SHI.A Advertising promotion and other aspects of integrated marketing communications | 658.82 T18 MUL Promotional marketing |
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