Managing brand equity : capitalizing on the value of a brand name Aaker, David A.
Material type:
TextLanguage: English Publication details: Free Press 1991DDC classification: - 658.827 N91 AAK
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Nalanda Library Circulation Books | 658.827 N91 AAK (Browse shelf(Opens below)) | Available | 16722 |
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| 658.812 T15 MOR.P Handbook on research in relationship marketing | 658.82 T13 SHI.A Advertising promotion and other aspects of integrated marketing communications | 658.82 T18 MUL Promotional marketing | 658.827 N91 AAK Managing brand equity : capitalizing on the value of a brand name | 658.827 N96 AAK Building strong brands | 658.827 N96 AAK Building strong brands | 658.827 N96 AAK Building strong brands |
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