Advertising promotion and other aspects of integrated marketing communications Shimp, Terence A. and Andrews, J. Craig
Material type:
TextLanguage: English Publication details: Cengage Learning 2013Edition: 9th edDDC classification: - T13 SHI.A 658.82
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| 658.812 T14 JAU.B Innovation management | 658.812 T15 BUT.M Customer relationship management : concepts and techniques | 658.812 T15 MOR.P Handbook on research in relationship marketing | 658.82 T13 SHI.A Advertising promotion and other aspects of integrated marketing communications | 658.82 T18 MUL Promotional marketing | 658.827 N91 AAK Managing brand equity : capitalizing on the value of a brand name | 658.827 N96 AAK Building strong brands |
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