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Strategic brand management : building, measuring, and managing brand equity Keller, Kevin Lane, Parameswaran, Ambi M.G. and Jacob, Isaac

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Material type: Text

TextLanguage: English Publication details: Pearson 2015Edition: 4th edDDC classification:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Nalanda Library Circulation Books		658.827 T15 KEL.P (Browse shelf(Opens below))	Available	16651
Books	Nalanda Library Circulation Books		658.827 T15 KEL.P (Browse shelf(Opens below))	Available	16652
Books	Nalanda Library Circulation Books		658.827 T15 KEL.P (Browse shelf(Opens below))	Available	16653
Books	Nalanda Library Circulation Books		658.827 T15 KEL.P (Browse shelf(Opens below))	Available	16654
Reference Books	Nalanda Library Reference	Reference	658.827 T15 KELP (Browse shelf(Opens below))	Available	16649
Books	Nalanda Library Circulation Books		658.827 T15 KELP (Browse shelf(Opens below))	Available	16650

Total holds: 0

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Previous	658.827 T15 KEL.P Strategic brand management : building, measuring, and managing brand equity	658.827 T15 KEL.P Strategic brand management : building, measuring, and managing brand equity	658.827 T15 KEL.P Strategic brand management : building, measuring, and managing brand equity	658.827 T15 KELP Strategic brand management : building, measuring, and managing brand equity	658.827 T17 BAT Startups and beyond: building enduring organizations	658.827 T18 COL Building brand experiences : a practical guide to retaining brand relevance	658.83 T12 BEL.F Qualitative consumer and marketing research	Next

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